Last updated: 2026-07-01
Leer en españolBest GEO Tools Under $100/Month
Otterly.ai, Rankscale, Omnia, and Nightwatch all have entry plans priced under $100 a month that track brand mentions and citations across ChatGPT, Perplexity, Gemini, and Google AI Overviews. Most other GEO platforms, including Profound and Scrunch, start between $250 and $400 a month and are built for larger teams, so a two-person team on a tight budget should expect to trade off either the number of AI engines tracked or the number of prompts included at this price point.
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Key Considerations
- Engine coverage varies a lot at this price. Several tools that look affordable only track 1-3 AI engines at their cheapest tier and gate ChatGPT, Perplexity, Gemini, and Copilot behind higher plans.
- Prompt and response limits matter more than the sticker price. A $29/month plan with 15 prompts tracked daily can run out fast for a two-person team monitoring several competitors.
- Check whether pricing is quoted in USD or EUR, and whether the number shown is monthly or an annual-billed average, since several vendors only show the discounted annual rate by default.
- A free trial without a credit card, where offered, is worth using before committing, since prompt-tracking quality varies more than pricing pages suggest.
| Tool | Best For | Starting Price | Link |
|---|---|---|---|
| Otterly.ai | Cheapest genuine entry point with a no-card free trial | $29/mo ($25/mo billed annually) | Visit site |
| Rankscale | Full 6-engine coverage while still staying under $100/month | $20/mo (Essentials), $99/mo (Pro) for full 6-engine tracking | Visit site |
| Omnia | Teams that want a straightforward two-tier pricing structure | €79/mo (Growth plan) | Visit site |
| Nightwatch | Teams that also want classic Google rank tracking bundled in | €79/mo (~$85) | Visit site |
| Peec AI | Agencies tracking visibility for more than one client brand | ~$95/mo (Starter, per third-party sources; not shown as a static price on the official page) | Visit site |
| HubSpot AEO | Teams already running marketing on HubSpot | $45-50/mo standalone (free one-time "AEO Grader" snapshot; bundled into Marketing Hub Professional/Enterprise) | Visit site |
Otterly.ai
An Austria-based AI search monitoring tool that tracks brand mentions across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, with Gemini and Claude available as paid add-ons.
Otterly.ai's Lite plan starts at $29/month and includes 15 tracked prompts, unlimited team members, and daily tracking across four AI engines, making it the cheapest tool in this comparison with a native under-$100 price.
We checked Otterly.ai's official pricing page directly rather than relying on aggregator sites, since GEO tool pricing changes often. Its Lite plan covers ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot out of the box, which is the widest native coverage of any tool under $30/month we found. Gemini and Claude are not included by default; each is a separate add-on starting around $9-29/month, so a team that wants all six major engines will pay closer to $60-70/month rather than $29. The 14-day free trial does not require a credit card, which is unusual in this category and worth using to judge whether 15 prompts a month is enough for your brand and competitor set before paying anything. For a two-person team validating whether GEO tracking is worth budgeting for at all, this is the lowest-risk starting point in this list.
- Starting Price
- $29/mo ($25/mo billed annually)
Pros
- Lowest starting price in this comparison with no card required for the trial
- Unlimited team seats even on the cheapest plan
- Covers 4 of the 6 major AI engines natively
Cons
- Only 15 prompts/month on the entry plan, which is thin for tracking multiple competitors
- Gemini and Claude require separate paid add-ons
Best for: teams testing whether GEO tracking is worth budgeting for before committing more.
Rankscale
A GEO platform tracking brand mentions, citations, and AI-readiness across ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and Copilot, used by enterprise customers including a major German retailer.
Rankscale is one of the only GEO tools in this comparison whose $99/month Pro plan covers all six major AI engines, including ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, and Copilot, with unlimited team seats.
Rankscale's pricing page confirms all six target engines are tracked from the Pro tier up, which is the broadest confirmed coverage at or under $100/month of any tool we checked. The $20/month Essentials tier exists but its exact prompt and response limits weren't independently confirmed on the official page at the time of writing, so budget-focused teams should verify current limits before subscribing at that tier specifically. Pro, at $99/month, includes roughly 1,200 credits and up to 4,800 tracked AI responses a month, 10 brand dashboards, and unlimited search terms and seats, which is a meaningful jump in usable volume over cheaper competitors. Rankscale is a young company, incorporated in mid-2025 with no public funding disclosed, which is worth weighing against more established vendors if long-term platform stability matters more than price to your team.
- Starting Price
- $20/mo (Essentials), $99/mo (Pro) for full 6-engine tracking
Pros
- Only tool in this list confirmed to cover all 6 major AI engines under $100/month
- Unlimited team seats and search terms on the Pro plan
- CSV, Sheets, and Looker export included
Cons
- Newer, smaller vendor with no disclosed funding, a stability consideration for a long-term subscription
- Entry-tier ($20) limits were not independently confirmable on the official page
Best for: a two-person team that wants every major AI engine tracked without exceeding $100/month.
Omnia
An AI visibility platform that tracks brand mentions, citations, and share of voice across ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews.
Omnia's Growth plan is priced at €79/month, comfortably under the $100 budget threshold, and covers brand visibility tracking across all six major AI answer engines.
Omnia sits in the same under-$100 tier as Otterly.ai and Rankscale, with a simpler two-plan structure (Growth and Enterprise) than most competitors in this comparison, several of which have three or four tiers with features gated behind each one. For a two-person team, the appeal is less about being the cheapest option and more about not having to reverse-engineer which of five plans actually includes Gemini or Claude, a problem we ran into with several other tools in this category during research. Omnia also runs an affiliate program (20% recurring commission for 12 months, 90-day cookie), which is disclosed here because ComparingTools earns a commission if you sign up through our link; that relationship does not change its position in this ranking, which reflects pricing and engine coverage evaluated the same way as every other tool listed.
- Commission
- 20% recurring
- Cookie
- 90 days
- Commission duration
- 1 year
- Starting Price
- €79/mo (Growth plan)
Pros
- Simple two-tier pricing without a maze of feature-gated plans
- Covers all 6 major AI engines
Cons
- Fewer independent third-party reviews available than more established competitors like Ahrefs or Semrush
- Enterprise-tier pricing (€499+/mo) is a steep jump from Growth
Best for: small teams that want predictable, easy-to-understand pricing.
Nightwatch
A search-intelligence platform pairing traditional SERP rank tracking with AI visibility monitoring across ChatGPT, Claude, Gemini, Perplexity, and Copilot.
Nightwatch bundles AI visibility tracking across 5 engines with traditional Google rank tracking for up to 500 keywords a day, at a starting price of €79/month.
Nightwatch's official AI-tracking page treats AI visibility as a core product line rather than an add-on, with Share of Voice, Citation Intelligence, and sentiment analysis presented alongside its long-standing rank-tracking product. Its Starter plan, at €79/month (roughly $85), includes 50 AI prompts a month, 1,500 total AI responses, and unlimited team seats, plus a 14-day free trial that doesn't require a card. The confirmed engine list is ChatGPT, Claude, Gemini, Perplexity, and Copilot; Nightwatch's own page does not explicitly claim Google AI Overviews coverage, which is a gap worth flagging since AI Overviews is one of the three engines named in the original query. For a team that wants one subscription covering both classic SEO rank tracking and AI-engine visibility, rather than paying for two separate tools, Nightwatch is the most bundled option under $100/month in this list.
- Starting Price
- €79/mo (~$85)
Pros
- Combines traditional rank tracking with AI visibility in one subscription
- Unlimited team seats and a genuine 14-day free trial with no card required
Cons
- Google AI Overviews coverage is not explicitly confirmed on the official product page
- 50 prompts/month can be tight when tracking several competitors across 5 engines
Best for: teams that want rank tracking and AI visibility in a single tool.
Peec AI
An AI search analytics platform for marketing teams and SEO agencies, tracking brand visibility and sources across ChatGPT, Google AI Overviews, Copilot, Perplexity, and Gemini.
Peec AI covers five AI engines on its Starter plan but limits self-serve customers to tracking three of them at a time, with a fourth engine available only as a paid add-on.
Peec AI's official pricing page renders its exact dollar figures dynamically rather than as static text, so we could not independently confirm the Starter price directly; multiple independent sources converge on approximately $95/month, which we're reporting with that caveat rather than presenting as verified. Where the official page is clear is engine selection: Starter, Pro, and Advanced plans let you choose 3 of 6 listed engines (ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, and Gemini), with a 4th engine costing an added monthly fee reported by third parties at $35-165 depending on plan. Claude is not available on any self-serve tier. Peec AI is backed by a $21 million Series A and markets itself explicitly to agencies managing multiple client brands, which shows in its per-project structure. For a single two-person in-house team, that agency-oriented packaging may mean paying for capacity you don't need.
- Starting Price
- ~$95/mo (Starter, per third-party sources; not shown as a static price on the official page)
Pros
- Well-funded, actively maintained platform built for agency use cases
- Flexible engine selection lets you prioritize the 3 engines that matter most to your brand
Cons
- Exact pricing is not a static, independently verifiable figure on the official page
- Claude is not available on any self-serve plan
Best for: agencies tracking AI visibility across multiple client brands.
HubSpot AEO
HubSpot's standalone answer-engine-optimization product, tracking brand visibility, share of voice, and citations across ChatGPT, Gemini, and Perplexity.
HubSpot launched AEO in beta in 2026 as a standalone $45-50/month product that tracks citations across ChatGPT, Gemini, and Perplexity, and it comes bundled at no extra cost into Marketing Hub Professional and Enterprise plans.
HubSpot is a late but well-resourced entrant to AI visibility tracking, launching AEO alongside its existing Breeze AI suite. Standalone pricing of $45-50/month keeps it well under the $100 budget in this comparison, and HubSpot also offers a free one-time "AEO Grader" snapshot that requires no account, useful for a quick gut-check before subscribing to anything on this list. The trade-off is engine coverage: AEO tracks only ChatGPT, Gemini, and Perplexity, missing Google AI Overviews, Claude, and Copilot entirely, which is the narrowest coverage of any tool in this comparison. For a team that already runs its CRM, email, and content on HubSpot, adding AEO avoids introducing a fourth or fifth vendor into the stack; for a team with no other HubSpot tools, the missing engines are a real limitation relative to Otterly.ai or Rankscale at similar or lower prices.
- Starting Price
- $45-50/mo standalone (free one-time "AEO Grader" snapshot; bundled into Marketing Hub Professional/Enterprise)
Pros
- Cheapest way to add AI-visibility tracking if you already pay for HubSpot Marketing Hub
- Free one-time AEO Grader snapshot with no account required
Cons
- Missing Google AI Overviews, Claude, and Copilot entirely
- Still in beta as of 2026, so features and pricing may shift
Best for: existing HubSpot customers who want AI visibility without adding a new vendor.
Risks & Trade-offs
The GEO tool category is young and consolidating quickly. Scrunch AI was acquired by Sitecore in June 2026, and several vendors in this space are under two years old with no disclosed funding, so a subscription you start today may look different in twelve months.
Nearly every tool in this category advertises "AI visibility tracking" but gates full 6-engine coverage, higher prompt volumes, or sentiment analysis behind a more expensive tier than the one shown in marketing copy, so it is worth reading the plan comparison table on the vendor's own site rather than the headline price.
None of the tools in this comparison have been independently audited for tracking accuracy. One third-party review claimed a competitor undercounted ChatGPT brand mentions significantly compared to manual checks; we could not verify that specific claim ourselves, but it is a reasonable reminder to spot-check a tool's reported numbers against a manual ChatGPT query before trusting a dashboard fully.
Best Picks by Niche
Tightest possible budget: Otterly.ai
At $29/month with a no-card free trial, it is the lowest-risk way to find out if GEO tracking is worth paying for at all.
Full 6-engine coverage under $100: Rankscale
The Pro plan at $99/month is the only option in this list confirmed to track all six major AI engines below the $100 threshold.
Already using HubSpot: HubSpot AEO
Bundled free into Marketing Hub Professional and Enterprise, so it adds AI visibility tracking without a new subscription.
Agencies with multiple client brands: Peec AI
Its per-project structure and flexible engine selection are built around managing several brands at once.
Frequently Asked Questions
Is there a GEO tool that tracks all six major AI engines for under $50 a month?
Not that we could independently verify. Rankscale's Pro plan covers all six engines but costs $99/month; every tool we checked under $50/month either limits you to 2-4 engines or requires paid add-ons to reach full coverage.
What is the difference between GEO tracking and traditional rank tracking?
Traditional rank tracking measures where your site ranks in Google's classic search results for a keyword. GEO (generative engine optimization) tracking measures whether and how your brand is mentioned or cited inside AI-generated answers from tools like ChatGPT, Perplexity, and Google AI Overviews, which is a different, newer measurement problem.
Do these tools guarantee my brand will be mentioned by ChatGPT or Perplexity?
No. GEO tools measure and report current visibility; they do not guarantee future citations. Improving citation rates typically involves publishing clearer, more citable content and earning mentions on third-party sites AI models draw from, not a setting inside the tracking tool itself.
Why do some GEO tools show prices in euros instead of dollars?
Several GEO vendors, including Omnia and Nightwatch, are based in Europe and list default pricing in EUR. At current exchange rates the euro and dollar figures are close, but check the vendor's own pricing page for your local currency before budgeting.